Explore the concept design for Key Plan 2

Click on the coloured hotspots to see how our plan for the future of Gouger Street for Key Plan 2.

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Concept Plan-Gouger Street 2 of 4

Design Principles

These Design Principles set the foundation for our concept designs and Key Plans. Each coloured hotspot represents a design principle outlined below.

  • Activate and Attract

    Elevate the appeal of the street as an exciting destination to visit and spend time in, with events and festivals, vibrant and welcoming spaces, public art, decorative lighting, and dynamic responses to the precinct’s diverse character. Maintain a clean, safe, and attractive street through tailored waste management and hygiene strategies.

  • Organise and declutter

    Rationalise business signage and street furniture on footpaths for increased accessibility and inclusion. Work with businesses to remove fixed outdoor dining and replace with removable furniture. Locate urban elements within activity zones.

  • Celebrate culture and identity

    Celebrate the diversity and history of the area and promote connection with the street’s unique identity as the bustling southern gateway to the Adelaide Central Market and Chinatown, through engaging urban elements, wayfinding and public art experiences.

    Create flexible public spaces to host cultural events and festivals.

  • Connectivity

    Pursue opportunities to safely accommodate all modes of transport supporting Gouger Street as an attractive and accessible destination. Improve convenience and comfort for people to walk/wheel and cycle. Balance the functional needs of commercial activity promoting convenient parking, loading and access to services throughout the precinct, vital for a successful main street and busy market district.

  • Better Street = Better Business

    Develop a more pedestrian friendly main street attracting and accommodating increased customer flow for businesses, with appealing seating and outdoor dining spaces, opportunities for enhanced social interactions, community activities, and safer overall movement.

  • Greener Street

    Revitalise and introduce new greening to provide shade, cooling, and visual amenity for increased comfort and well-being, encouraging more people to enjoy the street for longer.