Vision

Strengthen the vibrant and distinctive character of Gouger Street as the heart of multicultural dining in Adelaide and thriving City Market gateway, enhancing its existing heritage while fostering a safe and more inviting destination for community and visitors to explore anew.

Guiding/Design Principles (in no particular order of importance)

Connectivity

Pursue opportunities to safely accommodate all modes of transport supporting Gouger Street as an attractive and accessible destination. Improve convenience and comfort for people to walk/wheel and cycle. Balance the functional needs of commercial activity promoting convenient parking, loading and access to services throughout the precinct, vital for a successful main street and busy market district.

Celebrate Culture and Identity

Celebrate the diversity and history of the area and promote connection with the street’s unique identity as the bustling southern gateway to the Adelaide Central Market and Chinatown, through engaging urban elements, wayfinding and public art experiences. Create flexible public spaces to host cultural events and festivals.

Activate and Attract

Elevate the appeal of the street as an exciting destination to visit and spend time in, with events and festivals, vibrant and welcoming spaces, public art, decorative lighting, and dynamic responses to the precinct’s diverse character. Maintain a clean, safe, and attractive street through tailored waste management and hygiene strategies.

Better Streets = Better Business

Develop a more pedestrian friendly main street attracting and accommodating increased customer flow for businesses, with appealing seating and outdoor dining spaces, opportunities for enhanced social interactions, community activities, and safer overall movement.

Organise and Declutter

Rationalise business signage and street furniture on footpaths for increased accessibility and inclusion. Work with business to remove fixed outdoor dining and replace with removable furniture. Locate urban elements within activity zones.

Greener Street

Revitalise and introduce new greening to provide shade, cooling, and visual amenity for increased comfort and well-being, encouraging more people to enjoy the street for longer.

Example Design Responses

Please refer to the Concept Design Engagement Pack document HERE to see how the above vision and Guiding/Design Principles are reflected in some example design responses.

It is important to note that these designs are not proposed for construction; they are simply conceptual illustrations of how the feedback received could be applied to a streetscape for discussion purposes. Further investigation is required to determine the most appropriate application of the Guiding/Design Principles, taking into account infrastructure, budget, and stakeholder impact.