Super Cycle Sunday
Why:
- Families and the cycling community engage in the West End on a Sunday.
- Increased awareness that the City of Adelaide is a great and safe place to cycle
- Make it easy to cycle in that day
Key Information
Adelaide is a city with a vibrant cultural life, a place full of inclusive, diverse, interesting, and memorable experiences.
The City Activation Program is led by the City Experience team with a focus on expanding the cultural offerings across Adelaide by activating the city during shoulder or gap periods in the annual events and festivals calendar as well as creating ways to redistribute visitation more evenly across precincts during peak times.
The Program aims to contribute to the cultural life of the City, stimulate local economies, and build wellbeing and community connections.
The objectives of the City Activation Program are:
AT A GLANCE: CAP 2024/2025
The City Activation Program delivers on the Strategic Plan outcome of Our Community by creating fun, lively and interesting experiences and supporting our communities to thrive.
In partnership with artists and creatives, the projects delivered in 2024/2025 elevated the city’s reputation for exceptional and unique arts and cultural experiences.
Some key results from last year's program:
Last Years' Key Projects
Here's a snapshot of some of the projects delivered through the Program in FY2024/2025:
2025/2026 Program
Programming Highlights
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Park Up
Why:
- Bridge the entertainment gap in the early evening economy
- Contribute to both buzz in the precinct and the cultural life of the city
- Encourage new visitors to explore the precinct and flow into nearby hospitality and entertainment venues, using engaging ‘After Park’ messaging in collaboration with local traders
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Music In The Square
Why:
- Showcase the best of the local emerging and professional talent in public space
- attract people to the precinct
- benefit to local community business
- build community connection with local outdoor place
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Play In May
Why:
- Increase visitation to the city in May
- support young families to see Adelaide as a viable place to live
- work and play with young children
- showcase CoA playspaces
- enable local businesses to operate at the event
2025/2026 Full Program
14 September 2025
Super Cycle Sunday
Friday 10 October 2025
Park Up: Spring Series 1/3
Friday 17 October 2025
Park Up: Spring Series 2/3
Friday 24 October 2025
Park Up: Spring Series 3/3
Friday 23 January 2026
Park Up: Summer Series 1/3
Friday 30 January 2026
Park Up: Summer Series 2/3
Friday 6 February 2026
Park Up: Summer Series 3/3
Friday 13 February 2026
Music In The Square: Hindmarsh/Mukata
Friday 13 February 2026 to Sunday 22 March 2026
West End Promotion
Saturday 28 March 2026
Music In The Square: Wellington/Kudnartu
Saturday 18 April 2026
Music In The Square: Hurtle/Tangkaira
Saturday 2 May 2026
Play In May: Marshmallow 1/2
Friday 8 May 2026
Music In The Square: Light/Wauwi
Saturday 23 May 2026
Play In May: Glover 2/2
Saturday 20 June 2026 to Sunday 21 June 2026
Make Music Day Festival
Get Involved
An RFQ (Request for Quote) is a formal process we use from time to time to invite suppliers, creatives, or service providers to submit pricing and details for specific work or projects. It helps us find the right people for the job while ensuring transparency and value for the community.
We run RFQs periodically, depending on the needs of our programs and events. If you’re interested in working with us (whether you're a musician, artist, designer, producer, technician, or other creative professional) you can join our supplier list to be notified when opportunities come up.
We provide clear information with each RFQ, including what we’re looking for, timelines, and how to apply. Being on our list means you’ll be among the first to hear about new opportunities.
Alternatively, if you're just a regular person with a great idea, we'd love to hear it! Get in touch via the email address listed in the Talk To Us tab.
FAQ
The City Activation Program is a Strategic Project of Council annually funded through the Business Plan and Budget.
It is all about bringing life, energy, and people into public spaces. Think of it like giving a city a “boost” to make it more fun, welcoming, and enjoyable for everyone.
Through the City Activation Program, the Council is able to experiment in real time, trying out ideas to see what works and what doesn't. Some things stick and become part of what we do long-term, while others help us learn and improve. Every year, we gather feedback and report back on what we’ve learned. This helps us shape future activations in ways that better serve the community and keep things fresh.
It's broad by definition and includes things like street performances, art installations, markets, murals, open-air concerts, outdoor furniture, maker fairs, food trucks, participatory installations, temporary social or recreational infrastructure, decorations, cultural celebrations, wellness activities, projections, interactive games, seasonal festivals, and pop-up events. We activate exclusively in the public realm.
The public realm refers to all publicly accessible spaces in a city that are open and available for everyone to use. This includes streets, squares, parks, footpaths, laneways, and other outdoor areas managed or maintained by the Council.
The goal is to make places feel safer, more vibrant, and worth visiting for tourists and locals alike. These activities help us create moments that connect people to place and to each other. It’s also a way to support small businesses by encouraging foot traffic and helping people rediscover their own city.
City Activation delivers on the following outcomes of the City Of Adelaide Strategic Plan 2024-2028:
Our Community: An interesting and engaging place to live, learn and visit
Our Economy: Adelaide’s unique experiences and opportunities attract visitors to our city
The City Activation Program contributes to the Cultural Policy 2025-2036 and the Economic Development Strategy 2024-2028.
The combination of delivering on the following:
- Attracts people by targeting key demographics with matched experiences
- Focused on current and future residents, visitors and workers, young professionals and young families
- Fun, young, innovative, new and fresh brand and artwork
- Intentionally contributes to the geographic spread of visitation
- Focus on shoulder periods and troughs in visitation in the calendar
- Focuses on gaps in the market and not duplicating the efforts of others
- Seeds new ideas and brings new creatives to deliver innovative ideas with lower risk
- Grows brand and awareness over time
Talk To Us
Contact Us
Have questions or want to learn more about a project?
| Name | Lily Pitney |
|---|---|
| Phone | 8203 7203 |
| l.pitney@cityofadelaide.com.au |
Contact Us
Have questions or want to learn more about a project, contact us below:
| ouradelaide@cityofadelaide.com.au | |
| Website | www.cityofadelaide.com.au |
